Competition Law Reading Room
Crying over spilt milk: buyer power and the rise of private labels
Alexandra Merrett and Rhonda L Smith
(2 July 2012) 1 The State of Competition
Abstract
"Private labels are increasingly prominent on our supermarket shelves. The ACCC thinks this is okay – if consumers don’t like it, they’ll vote with their feet. But does that reflect the reality of the Australian grocery market? In this, our first issue of The State of Competition, Alexandra Merrett and Rhonda Smith examine the relationship between private labels, copycat products and buyer power." (abstract from website)